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Marketing Specialist with experience in marketing strategy, integrated campaign management, advertising and project management. Worked in Information Technology, Alternative Energy and Professional Services industries. Looking for a position in an agency environment as an account executive.
Employment History
06/11-Present
Marketing Associate
New York, NY
Direct North
Develop marketing strategy to attract new business
Produce creative briefs, mock-ups and content for Direct North website
Develop white papers by analyzing ongoing and completed projects
Create presentations for client meetings and tradeshows
10/08-5/11
Marketing Contractor
Canton, MI
Dynamic Solutions Institute
Handle day-to-day marketing and strategy functions for this start-up consulting company
Acquired contracts totaling $110,000 as well as $6,000 in membership fees in 2008-2010
Design marketing materials for client presentations and seminars
Described by president as possessing “excellent organizational and communication skills”
08/10-12/10
Account Executive Intern
Dearborn, MI
FBI recruitment program with Edventure partners
Led the Creative Team in the execution of an integrated marketing communications campaign to increase awareness for FBI carriers utilizing a $3,000 budget.
Generated 80,000 gross impressions on campus and 20% increase in positive associations for FBI
Collaborated with project teams on market research, advertising, campaign development, implementation, public relations and client approval to ensure-on time project delivery
Developed and delivered presentations to client representatives
08/10-12/10
Research Assistant
Dearborn, MI
iLabs
Conducted qualitative and quantitative analysis on a statewide economic benchmarking study and campus wide post graduate student survey
Performed cross-tabulation, frequencies and ANOVA analysis in SPSS, Excel, and PHSTAT
Interpreted and expressed results through graphs in PowerPoint
05/10-08/10
Project Management Intern
Helsinki, Finland
Konecranes and Aalto University
Managed an international team in analysis and improvement of client-specific Web 2.0 tools
Completed the project ahead of schedule by proactively managing scope, implementation and risk
Key information and communication link among project stakeholders
Led five focus groups to improve internal communication
Extensively researched SEO and Social Media
Technical Skills
Proficiency with Photoshop, Corel Painter, Excel, SPSS, SEO techniques, Social Media, Microsoft Suite, Photo Manipulation.
